Almost Timely News: ποΈ Generative AI's Most Useful Healthcare Use Case (2024-09-01) :: View in Browser
π Enjoy my latest on-demand free webinar, Generative AI for Hospitality!
Content Authenticity Statement
70% of this week's newsletter was generated by me, the human. You'll see lots of AI outputs in the opening section. Learn why this kind of disclosure is a good idea and might be required for anyone doing business in any capacity with the EU in the near future.
Watch This Newsletter On YouTube πΊ
Click here for the video πΊ version of this newsletter on YouTube Β»
Click here for an MP3 audio π§ only version Β»
What's On My Mind: Generative AI's Most Useful Healthcare Use Case
This week, something completely different. I just returned from... surgery! Yes, I had unplanned surgery due to gall bladder issues I didn't know I had. On Tuesday, I thought I had food poisoning, but by the time I got home from a client event on Thursday, I knew something was up. I went to bed, woke up Friday morning, and went to urgent care. They said, "uh, sir, you need to go to the ER," and I did. After a whole bunch of tests, they determined that something was seriously wrong with my gall bladder (like you're about to go into septic shock and die within a week), removed it, and I came home this morning.
The medical team at Metrowest Union Hospital did a great job and I'm grateful to them, my family, and the team at Trust Insights for all the support and care I've received over the last two days.
Now, that's not the headline story, or at the very least, that's not what this newsletter is about. No, this issue is about generative AI. As soon as I knew I had to go to urgent care, I started to document everything that had been going on. So I gave ChatGPT a prompt that went like this:
"You're an award-winning physician with expertise in all forms of medicine. I need your help compiling a thorough intake list, as I'm on the way to seek medical care. I want you to ask me all the questions a doctor would ask on intake so that I have everything written down and documented. We will want things like symptoms, a timeline of events, and everything you think is appropriate for me to provide to my doctor. I do not want you to provide a diagnosis; that we will leave up to my doctor. But I want to make sure my doctor has all the information they need. Please start asking me questions."
Over the span of 15 minutes, ChatGPT (and really, any foundation model could do this, I just had the ChatGPT app on my phone) asked me question after question, and spit out this summary at the end.
Patient Summary:
[omitted personal medical data]
Current Symptoms and Timeline:
Tuesday (Los Angeles):
Consumed a burrito at approximately 11:30 a.m. Pacific Time, followed by tortilla chips and other snacks around 5 p.m.
Experienced severe vomiting from 5 p.m. to 2 a.m., expelling a combination of burrito contents, tortilla chips, and salsa.
Experienced excruciating abdominal pain during this time.
Managed pain slightly with ibuprofen; acetaminophen had minimal effect unless combined with ibuprofen.
Eventually managed to sleep through the night.
Wednesday:
Felt unsteady but completed a presentation.
Meals: Plain bagel for breakfast, turkey and cheese sandwich for lunch.
Continued to manage discomfort with a combination of ibuprofen and acetaminophen.
Thursday:
Flew back home and attempted to reduce medication intake.
Pain progressively worsened throughout the day and during the flight.
Meals: Omelet and a bagel for breakfast, snacks on the plane.
Took two ibuprofen before bed at 11 p.m. (Eastern Time) and slept until 4 a.m., when pain woke you up.
Have been eating approximately one and a half meals per day since Tuesday.
Friday:
Tested negative for COVID, flu, and RSV with a combo test this morning.
Pain Description and Physical Discomfort:
Location of Pain:
Near the top of the stomach on the front side of the body.
Between and below the shoulder blades on the back side of the body.
Pain Level: Consistently around 7-8 on a scale of 10.
Additional Symptoms:
Difficulty breathing, though heart function is normal.
Difficulty maintaining a prone or seated position.
Positioning:
Laying down flat is uncomfortable.
Laying on the side is marginally more comfortable.
Laying on the stomach is very uncomfortable.
Sleep on a sleeping wedge to elevate the body, which is part of normal life.
Heart and Respiratory Observations:
ECG: Normal sinus rhythm, tested repeatedly over the last two days.
Blood Oxygen Levels: Normal, around 97%.
Heart Rate: Elevated over the last two days due to pain.
Medications and Supplements:
Daily Supplements:
Psyllium husk fiber, approximately 2.5 grams per day.
Standard multivitamin.
No other medications taken regularly.
Similar Past Incident:
Earlier this year in Edmonton, Canada, a similar but less severe episode occurred.
After I visited urgent care, I took a screenshot of the printout and had ChatGPT add that to the summary so that when I arrived at the ER, I didn't have to repeat myself. I was able to hand the attending physician my phone and get them up to speed very quickly.
Summarization is one of the top use cases of generative AI, and in this case, it was able to take a lot of rambling, disorganized inputs (because I kept revisiting things out of order) and organize them well.
The feedback I got from the physicians in both urgent care and the ER started the same. "Are you a doctor? Do you work in healthcare? This is very thorough!". Had I not been in exceptional pain, I would have explained what I actually do for work.
I want to reiterate and re-emphasize that ChatGPT and generative AI are NOT medical diagnostic tools. They cannot substitute for a human doctor.
They cannot make accurate medical diagnoses, and you certainly wouldn't want to bet your life on it. But they CAN dramatically speed up the intake process AND be very comprehensive about it, especially if you're not able to think as clearly as you usually do. And it's my hope that people and medical professionals think of them in that aspect - as an endlessly patient assistant who can keep asking questions, keep taking in disorganized information, and keep providing outstanding summaries.
As long as I follow post-surgery guidelines, I should make a full recovery in a few weeks. For the folks who will see me on stage in a few weeks at the different events, you'll please understand if I'm not 100% myself, but I will deliver all the value I can. And again, I can't thank enough my family, the staff at Metrowest Hospital, and my friends at Trust Insights for getting me through this rather surprising turn of events.
How Was This Issue?
Rate this week's newsletter issue with a single click. Your feedback over time helps me figure out what content to create for you.
Here's The Unsubscribe
It took me a while to find a convenient way to link it up, but here's how to get to the unsubscribe.
If you don't see anything, here's the text link to copy and paste:
https://almosttimely.substack.com/action/disable_email
Share With a Friend or Colleague
If you enjoy this newsletter and want to share it with a friend/colleague, please do. Send this URL to your friend/colleague:
https://www.christopherspenn.com/newsletter
For enrolled subscribers on Substack, there are referral rewards if you refer 100, 200, or 300 other readers. Visit the Leaderboard here.
Advertisement: Bring Me In To Speak At Your Event
Elevate your next conference or corporate retreat with a customized keynote on the practical applications of AI. I deliver fresh insights tailored to your audience's industry and challenges, equipping your attendees with actionable resources and real-world knowledge to navigate the evolving AI landscape.
π If this sounds good to you, click/tap here to grab 15 minutes with the team to talk over your event's specific needs.
If you'd like to see more, here are:
ICYMI: In Case You Missed it
Besides the recently updated Generative AI for Marketers course I'm relentlessly flogging, this week Katie and I are starting a 4 part series on Responsible AI. Dig in!
You Ask, I Answer: The Generative AI Bargain with Content Marketers
Uplift Modeling: Unearthing the ROI Gold in Your Offline Marketing
Almost Timely News, August 25, 2024: ποΈ How to Make Generative AI Sound More Like You
Skill Up With Classes
These are just a few of the classes I have available over at the Trust Insights website that you can take.
Premium
Free
Generative AI for Architecture, Engineering, and Construction
Powering Up Your LinkedIn Profile (For Job Hunters) 2023 Edition
Predictive Analytics and Generative AI for Travel, Tourism, and Hospitality, 2024 Edition
Building the Data-Driven, AI-Powered Customer Journey for Retail and Ecommerce, 2024 Edition
The Marketing Singularity: How Generative AI Means the End of Marketing As We Knew It
Empower Your Marketing With Private Social Media Communities
Paradise by the Analytics Dashboard Light: How to Create Impactful Dashboards and Reports
Advertisement: Generative AI Workshops & Courses
Imagine a world where your marketing strategies are supercharged by the most cutting-edge technology available β Generative AI. Generative AI has the potential to save you incredible amounts of time and money, and you have the opportunity to be at the forefront. Get up to speed on using generative AI in your business in a thoughtful way with Trust Insights' new offering, Generative AI for Marketers, which comes in two flavors, workshops and a course.
Workshops: Offer the Generative AI for Marketers half and full day workshops at your company. These hands-on sessions are packed with exercises, resources and practical tips that you can implement immediately.
π Click/tap here to book a workshop
Course: Weβve turned our most popular full-day workshop into a self-paced course. Use discount code ALMOSTTIMELY for $50 off the course tuition.
π Click/tap here to pre-register for the course
If you work at a company or organization that wants to do bulk licensing, let me know!
Get Back to Work
Folks who post jobs in the free Analytics for Marketers Slack community may have those jobs shared here, too. If you're looking for work, check out these recent open positions, and check out the Slack group for the comprehensive list.
Advertisement: Free Generative AI Cheat Sheets
Grab the Trust Insights cheat sheet bundle with the RACE Prompt Engineering framework, the PARE prompt refinement framework, and the TRIPS AI task identification framework AND worksheet, all in one convenient bundle, the generative AI power pack!
Download the bundle now for free!
How to Stay in Touch
Let's make sure we're connected in the places it suits you best. Here's where you can find different content:
My blog - daily videos, blog posts, and podcast episodes
My YouTube channel - daily videos, conference talks, and all things video
My company, Trust Insights - marketing analytics help
My podcast, Marketing over Coffee - weekly episodes of what's worth noting in marketing
My second podcast, In-Ear Insights - the Trust Insights weekly podcast focused on data and analytics
On Threads - random personal stuff and chaos
On LinkedIn - daily videos and news
On Instagram - personal photos and travels
My free Slack discussion forum, Analytics for Marketers - open conversations about marketing and analytics
Listen to my theme song as a new single:
Advertisement: Ukraine πΊπ¦ Humanitarian Fund
The war to free Ukraine continues. If you'd like to support humanitarian efforts in Ukraine, the Ukrainian government has set up a special portal, United24, to help make contributing easy. The effort to free Ukraine from Russia's illegal invasion needs your ongoing support.
π Donate today to the Ukraine Humanitarian Relief Fund Β»
Events I'll Be At
Here are the public events where I'm speaking and attending. Say hi if you're at an event also:
MAICON, Cleveland, September 2024
Lab Products Association, Philadelphia, September 2024
MarketingProfs B2B Forum, Boston, November 2024
Social Media Marketing World, San Diego, April 2025
There are also private events that aren't open to the public.
If you're an event organizer, let me help your event shine. Visit my speaking page for more details.
Can't be at an event? Stop by my private Slack group instead, Analytics for Marketers.
Required Disclosures
Events with links have purchased sponsorships in this newsletter and as a result, I receive direct financial compensation for promoting them.
Advertisements in this newsletter have paid to be promoted, and as a result, I receive direct financial compensation for promoting them.
My company, Trust Insights, maintains business partnerships with companies including, but not limited to, IBM, Cisco Systems, Amazon, Talkwalker, MarketingProfs, MarketMuse, Agorapulse, Hubspot, Informa, Demandbase, The Marketing AI Institute, and others. While links shared from partners are not explicit endorsements, nor do they directly financially benefit Trust Insights, a commercial relationship exists for which Trust Insights may receive indirect financial benefit, and thus I may receive indirect financial benefit from them as well.
Thank You
Thanks for subscribing and reading this far. I appreciate it. As always, thank you for your support, your attention, and your kindness.
See you next week,
Christopher S. Penn
My point is that you warn us that ChatGPT is not a diagnostic tool. I believe that in the near future children, who have seen their parents using AI will be told to use it instead of calling the surgery...use it before you call the doctor. The FBI (all law and security agencies probably already have the links into AI) will have all the information not just on us but on our children and will use it to target.