The Trust Insights AI-Ready Marketing Strategy Kit
$50,000 worth of consulting for free
Are you ready for AI?
That's not rhetorical. As fast as the technology is changing, you need a solid foundation under you to be AI-ready.
Pillars like good data. Governance. Process management. Change management.
Too many people want to leap straight into things like agentic AI without having the foundation stable, like trying to build the third story of a house when the first floors are still missing or piles of cinderblocks.
Well, let's fix that. Katie and I are rolling out The Trust Insights AI-Ready Marketing Strategy Kit. It's the culmination of almost a decade of experience deploying AI (yes, classical AI pre-ChatGPT is still AI), and the lessons we've earned and learned along the way.
In the kit, you'll find:
TRIPS AI Use Case Identifier
AI Marketing Goal Alignment Worksheet
AI Readiness Self-Assessment (5P & 6Cs)
12-Month AI Marketing Roadmap Template
Basic AI ROI Projection Calculator
AI Initiative Performance Tracker
I said to Katie, so, we're charging 50 grand for this, right? I mean, that's what we'd normally charge clients to do it for them.
No, we're not. It's free. Why? Because AI is moving ahead so damn fast and there are so, so many worthy organizations and companies that just can't afford us to do it for them. So we took all our hard-earned lessons and turned them into what's effectively a cookbook, so you can do it yourself.
If you want to earn a black belt, the first step is mastering the basics as a white belt, and that's what this kit is. Get your house in order, master the basics of preparing for AI, and you'll be better positioned than 99% of the folks chasing buzzwords.
👉 Grab your kit for free at TrustInsights.ai/aikit today.
See you on Sunday for the regular newsletter,
Chris