The Unofficial LinkedIn Algorithm Guide for Marketers, Mid 2025 Edition
Learn the 14 different LinkedIn algorithms!
"Comment GUIDE for the ultimate LinkedIn algorithm hack"... says every Linkedin "guru" in your feed.
Yeah, no. There are no LinkedIn hacks. Why? Because there is no single LinkedIn algorithm.
There are FOURTEEN of them.
In this newly-refreshed free guide based on LinkedIn's engineering team content and academic papers by LinkedIn published at the 2024 and 2025 ACM KDD conferences, we break down how LinkedIn's systems ACTUALLY work, from what LinkedIn's best and brightest have published.
You'll enjoy:
What the 14 different systems are, how they work, and non-technical explanations of what they mean AND what you should do to optimize for each
A checklist for how to optimize your LinkedIn profile for visibility
A checklist for how to optimize your content for LinkedIn to increase the odds of visibility
A checklist for your day-to-day activities on LinkedIn to help increase your visibility
A detailed technical, super-nerdy explanation of each system
All the sources we drew from
Two of my friends suggested I should be charging money for this, and I suppose we should, but for now, the best way you can 'pay' is to share it with two colleagues.
👉 Get your copy for free and share it here.
I hope you enjoy the guide and find it useful. Oh, and if you have a previous version of it, delete the old version. It's no longer helpful because the way LinkedIn works has substantially changed in the last 6 months.
See you on Sunday for the regular newsletter,
Chris