This is an interesting and perceptive piece. But am I being annoying by pointing out that most of the suggested next steps for marketers are things that can also be done by AI or will be done by AI in the very near future? Why would you ‘sit down with your team to brainstorm and prioritize potential initiatives’, for instance, focusing on ‘experiences that blend the digital and physical realms, foster genuine human connection’, when the AI could answer this instantly too? The stuff we imagine we can reserve for ourselves and which gives us a raison d’etre seems somewhat arbitrary.
This is an interesting and perceptive piece. But am I being annoying by pointing out that most of the suggested next steps for marketers are things that can also be done by AI or will be done by AI in the very near future? Why would you ‘sit down with your team to brainstorm and prioritize potential initiatives’, for instance, focusing on ‘experiences that blend the digital and physical realms, foster genuine human connection’, when the AI could answer this instantly too? The stuff we imagine we can reserve for ourselves and which gives us a raison d’etre seems somewhat arbitrary.